SCUT by
Intro rate: first 10 firms Start Scout

Trained human intakers  ·  24/7  ·  5-minute callback

More consults,
booked on your calendar.

From the leads you're already paying for. A trained intake team calls every one within five minutes, qualifies them and books the good ones onto your calendar, 24/7, inside your existing CRM.

Start Scout Talk to us first

$1,500 a month, no minimum term, setup included.
Start online in two minutes, or ask us to call you.  ·  Introductory rate for the first ten firms

  • 21× more likely to qualify when called inside five minutes
  • 24/7 nights, weekends and holidays covered
  • 2,000+ firms shaped how this works
We've spent years helping firms get leads.
Scout is how we help them stop losing them.
My Legal Academy

The five-minute window

Your leads aren't bad.
They're just cold by the time anyone calls.

21×

more likely to qualify when a lead is contacted within five minutes instead of thirty.

Lead Response Management study
78%

of buyers hire whoever responds first. Not the best firm, the first one to pick up.

Harvard Business Review
2,000+

firms My Legal Academy has worked with. This was the bottleneck in almost every one of them.

MLA client data

A Friday night in a firm without Scout

  1. 11:47 PM Maria G., motor vehicle form submitted
  2. 11:52 PM Maria G. calls the next firm on Google +5m
  3. 12:10 AM Maria G. speaks to a competitor's intaker +23m
  4. 9:04 AM Your team opens the CRM and starts dialing +9h 17m
  5. 9:06 AM No answer. She already signed. lost

You paid for that lead. Twice: once in ad spend, once in the case you didn't sign.

What Scout is

Not a chatbot.
Not an answering service.

An answering service takes a message. A chatbot makes people close the tab. Scout is a fully trained human intake team working your leads inside a system we built, staffed and monitor, with your scripts, your qualifying criteria and your calendar.

They aren't temps who learn your practice area on the job. They're trained on it before your first lead arrives, and they don't take holidays off, because there's always someone on the queue.

Hear it

A lead comes in at night.
This is what happens next.

Sample intake call · motor vehicle · 2:32 recorded
  • 0:06 Callback inside five minutes
  • 0:19 Recording notice
  • 0:27 "I'm not an attorney"
  • 0:42 The story, in the caller's words
  • 0:53 Qualification: report, treatment, state, insurance, counsel
  • 1:40 Consult booked, contact details confirmed

Re-enacted from a real Scout intake call. The names, the firm, the practice area and every detail of the matter have been changed. Voices are synthesised.

Why we built it

Two thousand firms.
The same bottleneck, every time.

Across more than two thousand law firms, the same thing kept showing up. Firms spending thousands a month on ads and still not closing, not because the leads were bad, but because nobody called them fast enough.

So they hire intakers. Months to train. Then holidays, after-hours, turnover, sick days, and the leads die anyway. Meanwhile the attorney is spending their own afternoon qualifying leads instead of practicing law.

My Legal Academy has always been a growth partner: intake systems, cutting-edge tech, marketing that fills the pipeline. Scout makes us a partner in conversion too. Not an experiment. A product shaped by the most expensive problem we've watched firms live with.

What you get

Everything, for $1,500 a month.

  • A trained human intake team

    Assigned to your firm and trained on your practice area before your first lead lands.

  • 24/7 coverage

    Nights, weekends, holidays. The queue is never unattended.

  • Five-minute callback

    An alarm fires the second a lead arrives. Someone is dialing before the window closes.

  • Scripts written for your firm

    Your practice area, your jurisdiction, your voice. Not a generic call sheet.

  • Qualification on every call

    Your criteria, asked and recorded on the call. You see the answers before the consult.

  • Follow-ups and callback sequences

    No-answers don't get dropped. They get worked until they're reached or ruled out.

  • Consults booked on your calendar

    Qualified prospects, scheduled into your real availability. Nothing for you to chase.

  • Integration with your CRM

    Scout runs inside the system you already use. Setup and integration are complimentary. No migration, no second inbox.

  • Monitoring and reporting

    We watch response times, contact rates and booked consults, and tell you what they mean.

What happens to a lead

Seven steps, timed. The clock starts when the form is submitted.

  1. 0:00 Lead arrives

    From your website form, Meta or Google ads, a directory or an inbound call. It lands in the Scout queue with a five-minute countdown.

  2. 0:01 Alarm fires

    An intaker picks it up. Your script for that practice area and jurisdiction loads with the lead.

  3. <5:00 Callback placed

    Dialed from your CRM's own phone system, so the call, the recording and the notes stay in your account.

  4. on call Qualified

    Your criteria, asked in order and recorded. Legal questions are referred to you. Nothing is promised on your behalf.

  5. on call Consult booked

    Into your real availability, with the confirmation and reminder sent by text and e-mail before the call ends.

  6. no answer Worked, not dropped

    Callback sequence across days and channels until the lead is reached or ruled out. Every attempt logged.

  7. always Scored and reported

    Every call is transcribed and scored against your script. You see response times, contact rates and consults booked.

Under the hood

A system, not a few reps with a phone.

Human intakers are the part you hear. The part you don't hear is what makes the five minutes hold at 3 AM on a holiday weekend.

  • queue Live intake queue with SLA alarm

    Every lead carries its own countdown. The queue ranks by urgency, so a lead breaching its five-minute window outranks everything else on the floor.

  • scripts Script engine per firm

    Your script renders live with the lead's details. Change your criteria and every intaker is on the new version within two business days.

  • dialer Native CRM dialing

    Calls are placed and recorded inside your CRM's phone system, not a separate tool. Recordings, notes and consent records stay in your account.

  • qc Every call scored

    Each call is transcribed and scored for script adherence, empathy, next step and compliance. Low scores go to a supervisor the same day.

  • consent Consent-gated messaging

    A text goes out only where a consent record exists for that lead. Opt-outs are honoured across every channel. Quiet hours follow the lead's time zone.

  • sequences Callback and hold logic

    No-answers re-enter the queue on a schedule. A lead with a callback time is held back until it is due, then surfaces at the right moment.

  • presence Staffed and logged 24/7

    Intaker presence is logged on every clock action, so we can prove the queue was covered, hour by hour.

  • reporting Response, contact and booking metrics

    Time to first call, contact rate, qualification rate and consults booked, by week and by lead source, with a human reading of what to change.

The alternatives

What 24/7 intake actually costs.

Every option bills differently, so we ran all of them against one identical month of real traffic from a live campaign: 145 leads, 808 calls, 797 talk minutes. Same month, five ways to pay for it.

Scout Intake platformbilled per contact Answering servicebilled per talk minute Intake specialistbilled per lead In-house intakersalary
That month $1,500Flat. Setup included. $1,740145 contacts at $12, plus $750 setup $2,203$425 for 150 minutes, then 647 at $2.75 $5,487145 intakes at $31.25, plus 543 minutes at $1.76 $13,3044.2 receptionists to cover 168 hours a week, wages only
Per lead $10.34 $12.00 $15.20 $37.84 $91.75
Outbound callback inside five minutes Committed and measured on every lead No commitment Not in writing Advertised, not contractual When someone is free
Commitment NoneSix months paid upfrontMonth to monthNo long termEmployment
Works no-answers until reached Yes, 5.6 calls per leadFive calls per contactEvery minute billedEvery minute billedIf remembered
Team trained on your practice area Before day oneGeneric scriptGeneric scriptLegal intake specialistsMonths in
Who absorbs sick days and turnover We doThe vendorThe vendorThe vendorYour firm
Qualifies to your criteria YesYesOptional add-onYesYes
Every call scored for quality YesNoNoNoNo
Time to live Days, with your scripts written firstMinutes, on a generic scriptDaysNot publishedWeeks

Volume basis: one live legal intake campaign, trailing 30 days to 10 September 2026, taken from our own intake system. 145 unique leads after removing duplicates, 808 calls placed, 796.7 talk minutes, 5.6 calls per lead. Alternative pricing is each provider's own published rate card applied to that same month. The answering-service figure uses its entry tier plus published overage. In-house uses the US median receptionist wage of $38,010 a year (Bureau of Labor Statistics, May 2025) across the 4.2 people needed to cover 168 hours a week, wages only, before benefits, recruiting and training.

What firms say about working with us

Scout is new. My Legal Academy isn't.

Scout took its first firm in 2026, with the integrity and competence built into the My Legal Academy brand since 2022. Our legacy continues with Scout and resonates in every call we make! 5.0 on Google →

★★★★★
I’ve seen a lot of marketing vendors over the years, and most overpromise and underdeliver. MLA and Ranql are the opposite. They do exactly what they say they’re going to do—and then some.
Joseph Weinberger, Esq. Weinberger Law Firm · Google review
★★★★★
This program and group have changed the course of my entire practice. Its impact has been felt throughout my entire office. It is simply the best investment that we have ever made. We are forever grateful.
DeMarcus Ward, Esq. Ward & White, PLLC · Google review
★★★★★
They go above and beyond to help us automate processes, ensuring we stay ahead of the competition in the personal injury space. Their expertise is unmatched—they are incredibly knowledgeable, resourceful, and always quick to respond.
Anthony DeRosa Shuman Legal · Google review
★★★★★
What truly sets My Legal Academy apart is its genuine commitment to helping law firms succeed. They go above and beyond by providing a wealth of free advice and resources, demonstrating a real understanding of the challenges we face. It’s refreshing to meet with a company that clearly cares about its clients’ long-term success, not just their bottom line.
Mark Nicholson, Esq. Law Office of Mark Nicholson · Google review
★★★★★
My Legal Academy is the gold standard for staying current on the everchanging technology landscape that is out there in the legal community. They do a great job of implementing AI into every aspect of your firm - operations, marketing, intake, sales, people, finances, etc.
Joshua Meier, Esq. Meier Law Firm · Google review
★★★★★
What sets MLA apart is not just their skill, but the fact that they genuinely care. They’re aligned, responsive, and fully invested in helping lawyers succeed.
Kylie Meyerkord Meyerkord Law Group · Google review
★★★★★
From getting out of your outdated mindset of DIY, to freeing up your time to focus on what really matters to you as a lawyer, the MLA team shakes up your core to unleash the talent that’s hidden within you to serve clients in the most efficient way.
Bart Kaspero, Esq. Kaspero Law · Google review
★★★★★
The program has really taught us how to work strategies effectively. They help us find the problems and solutions. We are very happy with what they are teaching us.
Jamie Alvarez Shield Law Group of Florida · Google review
★★★★★
In a remarkably short time, we’ve accomplished an incredible amount, and the results immediately exceeded my expectations.
Dana R. Wine, Esq. Freeman|Wine, LLC · Google review

From today to live

Four steps. You're live in days, not next month.

  1. Today

    Start online, or ask us to call

    Choose a plan and pay in two minutes, or leave your details and we call you back the same way Scout will call your leads. Either door leads to the same team.

  2. Within one business day

    Orientation call

    We show you Scout end to end: the queue, the scripts, the alarm, the booking. You give us your qualifying criteria and what a good case looks like for you.

  3. The first days

    Setup and integration

    We connect your CRM and lead sources, write your scripts and load your calendar, all complimentary. You approve the script before a single lead is called.

  4. Then it just runs

    Go live

    Your leads start getting called within five minutes, day or night. Qualified consults start appearing on your calendar.

Introductory pricing

The introductory rate is for our first ten firms.

Every firm gets dedicated intakers, custom scripts and a full integration we build at no charge. The first ten firms lock the introductory rate for as long as they stay, and they get a dormant-lead sweep in their first week: hand us up to 100 unconverted leads from the last 90 days and Scout calls every one of them, at no charge. After the first ten firms are in, the special deal on dormant-lead sweep expires.

Month to month $2,500 $1,500/mo

Introductory rate, locked for as long as you stay. No minimum term. Cancel before a billing date and the service ends at the close of that paid month.

Start monthly, $1,500 Card or US bank account · billed today, then monthly
Save $1,000 Six months prepaid $14,000 $8,000/6 mo

Six months of Scout paid today, $1,000 less than the monthly rate. Renews every six months. Cancel any time and it simply doesn't renew.

Start six months, $8,000 Card or US bank account · billed today, then every six months
No CRM? $297/mo

We'll provide one. Setup and integration with Scout and your lead sources are complimentary. Added on your orientation call if you need it, not charged at checkout.

Paying accepts the Scout Terms of Service (version 1.0). Read them first if you like. They're short and written in plain English.

Rather talk first?

Ask us to call you.

Nothing is charged until you choose a plan. Leave your details and our intake team calls you back, the same way Scout will call your leads. We walk you through the system, answer your questions and tell you honestly whether it fits your firm.

Then You decide Start online here, or we send you a payment link after the call. Setup begins the day you do. The first ten firms get the introductory rate and the dormant-lead sweep whichever door they use.

Call me back

Leave your details and our intake team calls you back. It's the fastest way to see whether this fits your firm.

By submitting, you agree that My Legal Academy may call, text or e-mail you about Scout. We don't share your details.

Rather pick a time yourself? Book a discovery call →

Before you commit

The questions attorneys actually ask.

Who are the intakers, exactly?

Trained intake specialists employed and managed by My Legal Academy, assigned to your firm and working your scripts. They're trained on your practice area before your first lead arrives. You're not paying for someone's learning curve.

I already have intake staff. Does this replace them?

Usually it covers what they can't: nights, weekends, holidays, lunch hours and overflow when three leads land at once. Your team keeps the relationships. Scout makes sure nothing goes unanswered inside the five-minute window, and works your web leads outbound, not just the calls that come in.

Which CRMs do you work with?

Scout runs inside the CRM you already use, and we handle the integration during onboarding at no charge. If you don't have a CRM, we'll provide one for $297/mo and set it up and connect your lead sources for you, again at no charge.

Do I have to pay before I've seen it?

No. Two doors, your choice. Start online today and your orientation call is booked within one business day. Or ask us to call you first, see the system and the scripts, and start when you're ready. Nothing is charged until you choose a plan.

Am I locked into a contract?

No minimum term on either plan. On the monthly plan, tell us before a billing date and the service ends at the close of that paid month. On the six-month plan, you keep the months you paid for and it doesn't renew. Paying accepts the Scout Terms of Service, which set all of this out in plain English, and you can print or save them at any time.

What if it turns out we're not a fit?

If we can see that on the orientation call, we'll say so and refund you in full. We'd rather hand a seat to a firm it works for.

What does "first ten firms" mean?

Two things, for the first ten firms that start Scout. The introductory rate of $1,500 a month stays locked for each of them for as long as they stay; firm eleven onwards pays the standard rate of $2,500 a month. And each of the ten gets a dormant-lead sweep in the first week: up to 100 unconverted leads from the last 90 days, every one called by a Scout intaker at no charge, with anyone still interested booked onto your calendar. We onboard every firm the same way.

How fast can we be live?

Most firms go from payment to first called lead within a week. The pace is set by how quickly we get CRM access and your qualifying criteria.

Do you only answer inbound calls?

No. Answering is the smaller half. Every web, ad and directory lead your firm receives gets an outbound call from a Scout intaker within five minutes of arriving, day or night, and no-answers are worked on a callback sequence until the lead is reached or ruled out. Inbound calls are answered as well.

Is this compliant with calling and texting rules?

Scout calls back leads who asked your firm to contact them. Every call opens with a recording notice and the intaker says they are not an attorney. Texts go out only where a consent record exists for that lead, opt-outs are honoured across every channel and quiet hours follow the lead's time zone.

Somewhere in your CRM right now,
there's a lead going cold.

Start Scout Talk to us first

$1,500 a month  ·  no minimum term  ·  introductory rate for the first ten firms

Start Scout Talk to us first

$1,500 a month  ·  no minimum term